7 Reasons Why Your SEO Strategies aren’t delivering results
Anyone who has managed a website’s SEO recognizes(BUY FACEBOOK FOLLOWERS UK) that SEO is an intricate field, with a lot of subtleties, rumors, and changes that make it hard to pinpoint what is working.
Many experiments for months before they discover that SEO does not produce the desired results. The most common reason lies in deviance from the basic SEO facts. Learning is the first step and understanding, so let’s look at the most frequently-made optimization errors.
SEO error #1: Non-crawlable site
Is your website indexable? Google Web spam team manager Matt Cutts stated in his latest video that the biggest SEO error is having a site that isn’t crawlable. If Google can’t find your site and identify your content’s content. How will your website be displayed in results for searches?
For instance, Google cannot index pages created in Flash. It is possible to create amazing designs that have the WOW-effect, but what’s the value of having a cool site if no one is aware there’s a website?
SEO error #2 – Optimizing for keywords on the basis of the wrong indicators
It’s amazing how easily the keywords are selected to be used for SEO. It’s a fact that every company associates their products or services with specific terms that are that are used within internal circles. What is the question is whether an average user uses these keywords when they search?
Make use of Google Keyword Planner to figure out the answer. This free tool displays the keywords that are searched in terms of language and country. It even suggesting related keywords. Discover what your visitors are searching , and don’t overestimate the importance of keywords that have a low volume since they are easy to improve and will bring more targeted traffic to your website.
Another error is to judge keywords based on the amount of traffic they receive instead of their conversion rate. It’s not difficult to generate traffic however it’s a different story to actually bring them in profit.
The traffic you generate on your website could be totally irrelevant, resulting in a site to experience a huge bounce rates. Instead of granting credit to the most popular keywords , you should find those that are beneficial to your company. Google Analytics is a great tool to evaluate the effectiveness of your keywords.
SEO error #3 – Not noticing metadata
Many SEO communities have stated that metadata is losing SEO importance. However, meta data is still vital. Although not as a ranking factor, however, usability is an important reason to utilize meta data.
Title of the page i.e. The tag appears in the search result as the site’s title. It is a key signal to Google to establish rankings. This is the area where to stand out from the crowd and get the attention of visitors off their noses.
SEO mistake #4 – Main focus on link building
Concentrating on building links is a mistake that has been made by many companies. According to Matt Cutts mentioned in the video, thinking of linking only limits your perspective.
In the late 90s, linking was just as commonplace in the same way as Backstreet Boys. However, the game has changed. Linking remains one of the main ranking factors used by Google however the conditions have changed, namely the focus is on quality rather than quantity.
Google algorithm is changing to fight spam and link schemes. Do not be afraid to try link farms and observe what happens. Your ratings are likely to increase for a brief period, but fall significantly once Google detects the scam.
Matt suggests to focus on other aspects such as good content and marketing in order to earn links. Natural links are created that increase the quality of your site for Google. This means that linking is an additional benefit for the creation of engaging and high quality content, but not a purpose on its own.
SEO error #5: Ignoring Google guidelines
Google provides free resources to webmasters to enhance their SEO. These include Google Webmaster Guidelines. Webmaster guidelines and webmaster tools must be a reference book for every SEO expert. A lack of knowledge could result in a significant loss of time and effort.
Webmaster Guidelines detail precisely what Google would like you to accomplish to get higher rankings. Webmaster Tools offer crucial information to aid you in understanding the issues that are affecting your website and how you can resolve common issues.
SEO mistake #6 : Using prohibited techniques
Google Webmaster Guidelines define some SEO techniques as shady strategies to improve your website’s rank. They are classified as low-quality and not allowed by Google. Utilizing the methods that are not allowed could ruin your reputation and could result in you being removed from Google should you be you are caught. Poor quality methods include.
Try to beat Google is risky and could result in poor results. Why should you waste the time or money fraudulent methods rather than focussing on SEO that is of high quality? Take a look further than one week and put your money into long-term outcomes instead of implementing poor quality SEO and exposing yourself to the risk of untruthful optimization.
SEO error #7: Not getting help from a professional and you will never be able to finish it
It’s not necessary outsourcing the off-page SEO service, but being able to do it all on your own is fantastic, and even incredible If you are able to manage SEO alongside your main task. As we all know, SEO is changing very rapidly.
It was only the last few months since Google announced that they would be using the data from analytics for ranking purposes. following Penguin 2.0 fresh winds began moving and branding has been put in the spotlight.
Making sense of the latest changes and implementing them takes time to master and to manage. Ask yourself if you have the time and energy to cope SEO SEO all by yourself?