So what is content marketing?
Professional transcription services from Transcriberry say” Content marketing is a marketing technology for creating and distributing in-demand content to attract a target audience. The goal of the technology is to motivate consumers to take targeted actions, to engage them in your conversion scenario”. Content marketing is information received by your potential customer at the right time and in the right place.
- Do you think you have good prices? But your customer doesn’t even know it!
- Do you think you have a real competitive advantage? But your customer doesn’t even know it!
- Do you think your products and services are the best on the market? But your customer doesn’t even know they exist!
All your customer is looking for online is information. Properly presented information, distributed through the right channels, is the essence of content marketing.
Now, to make it clearer, here’s an example. You are selling a certain product. Your page is literally begging the visitor: well, buy-ee-ee-ee-ee! Content marketing techniques are fundamentally different. We take your product and your competitors’ products and do a “why your product is better” review. We let the consumer make their own choice about which product to choose, and that choice should be in your favor. After all, your product, really, is the best in the market? And most importantly: these reviews should be a lot. To be exact – a lot. Even more accurately – very, very much.
The main advantages of content marketing:
Indirect selling through content your audience demands.
Content marketing doesn’t work directly for your brand, but it makes it recognizable.
It takes a smaller budget to promote your brand than through classic advertising methods.
- Search engine rankings improve. They like natural links!
- Increases search traffic due to growth – because content marketing involves a constant increase in the amount of new content on the site, and therefore increases the number of queries being promoted.
The credibility of your company or brand is strengthened, creating quality content will make you an expert in the eyes of both consumers and competitors.
Content marketing is natural! It’s not pressuring search engine rankings through seo-links. This means in the long run, it’s exactly what search engines will demand.
As you can see, it’s a win-win. Content marketing creates trust, and authority, which, in turn, destroys the “resistance” of the client. The necessary information is a description of the benefits that the client will receive from a particular product or service.
The decline of traditional Internet advertising?
But why? Why suddenly the “good old” search engine optimization (built on the purchase of link building) in recent years has moved into the background?
On the Internet “classic” scheme of embedding the keys + purchase, links has failed utterly. Search engines have learned to recognize the crude techniques of SEO, and now the manipulators of issuance are sitting at the broken trough. Link mass budgets growing exponentially is the way of “classic seo”. And it’s a path to nowhere.
People don’t want dumb “vaporization” of a product, they want information they can trust. It turns out that consumers are smarter than they used to think. They don’t need to be sold – they need to be told about the benefits and left a chance to make a choice for themselves.
Content marketing wins even over contextual advertising. Contextual advertising is direct action advertising. Content marketing works subtly and over a long period.
Advertising in the usual sense is a brisk, taut message with no two-way communication with the consumer. It is pushing, not telling.
As for content marketing, its goal is not to actually sell products (important, but not in the forefront), but to form a relationship with the customer. First and foremost a relationship of trust. You have to structure your work in such a way that people know you and trust you enough to do business with you or choose your goods and services.
Successful examples of content marketing? There are, and there are many.
One of the first in our practice was the online store of the company “Svyaznoy” – they staked on quality product descriptions and super-informative reviews of new products. That is why their site traffic rose to hundreds of thousands of people a day. They could have gone the way of an “ordinary” online store, but instead, they turned their site into a mega-informative portal on gadgets, leading in traffic and overtaking most media by topic. People came to their site not only (and not even so much) to buy, they came to find the information they needed. And we were happy to be a part of it.
What could be more reliable than a trusted relationship?
Content marketing is now used by giant multinationals, small firms, and even individual businessmen. The only reason they do is that content marketing works.
Content marketing is most effective when the average person receives a thousand ads and offers a day. Content marketing makes a person stop, read, think, choose and buy.
Yes, it really is possible to create a marketing strategy through which you can connect with your customers.
So, if you’re interested in content marketing, this new evolution in marketing, we can help you build a business strategy to attract new customers.
Better hurry up, because it won’t be long before you can say: if you’re not doing content marketing, you’re not doing internet marketing at all.
